Following the grant launch of MasterChef India – Hindi, Sony LIV

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Building upon the incredible triumph of reality show MasterChef India – Hindi, Sony LIV proudly unveils the new regional language adaptions, namely MasterChef India – Tamil and MasterChef India – Telugu. The Tamil judging panel will feature – Chef Koushik Shankar, Chef Shreeya Adka and Chef Rakesh Raghunathan whereas the Telugu judging panel will have Chef Sanjay Thumma, Chef Nikitha Umesh and Chef Chalapathi Rao.

By embracing the Southern adaptation, the franchise aims to establish a sense of relatability and foster a connection between the audience and the cultural nuances. In India, a nation brimming with cross-cultural prospects, every region showcases its unique culinary identity. Through venturing into regional formats, the franchise celebrates and honors the incredible diversity found within the country.

The shows will witness auditions across the country for the new editions. The competition will be fierce and tasteful as MasterChef India will serve a delectable spectacle, packed with suspense, innovation, and culinary brilliance that will leave viewers’ taste buds tingling and hearts racing!

Comments:

Saugata Mukherjee, Head Content, Sony LIV

India is a land of diverse cultures, languages, and even culinary choices. We are excited to announce the expansion of Masterchef in Tamil and Telugu, in keeping with our continued effort to program in regional Indian languages. This expansion of the franchise allows us to discover new cuisines as well as get a new set of home cooks into this already successful show.

About Sony LIV:

Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 27 years of rich content from the library of Sony Pictures Networks India’ (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, 18,000+ hours of TV shows, and LiveTV. With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam, and Telugu. The platform’s recent shows include Rocket Boys, Gullak, Scam 1992 – The Harshad Mehta Story, Maharani, Avrodh, College Romance, Undekhi, Your Honor, Iru Dhuruvam and many more.

Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, basketball, racing and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Roland Garros, The US Open, Australian Open, Davis Cup, Bundesliga, WWE, FA Cup, Ultimate Fighting Championship (UFC), UEFA Europa League, The Ashes, All ATP 1000 Masters tournaments, Roshn Saudi Pro League to name a few. The platform also has rights to key cricket bilateral series from the Pakistan Cricket Board, Sri Lanka Cricket, England and Wales Cricket Board.

Sony LIV has partnerships with key international studios like SPE Films, and iTV, which allow its subscribers exclusive access to award-winning shows like The Good Doctor Season 6, Accused, Lucky Hank, A Discovery of Witches, and For Life among others. In addition, the platform has Oscar-winning films such as Everything Everywhere All at Once, and The Whale, along with celebrated Hollywood movies like Resident Evil: Welcome to the Raccoon City, and Ghostbusters: Afterlife, among others.

For more information, log onto www.sonyliv.com


Regards,
Surendra Kumar Naidu
90000-13274