1)Why do Tollywood blindly follow Bollywood stars even to buy Drinking water??
2) Ivvi Neela BANGARAMA??
3) why do Tolly/Bolly stars Drink such Expensive water??
4)Why do Nutritionists/Doc’s Highly recommend Natural mineral water to Tolly stars??
If we go back just a few years, for the first time in American history, sales of bottled water exceeded those of carbonated soft drinks in 2016, that gap widened in 2017. Americans drank nine billion gallons of bottled water that year, according to the Beverage Marketing Corporation. Now the trend seems to be shifting from Bottled mineral water to SPRING/NATURAL MINERAL WATER pioneered by Various NBA stars / Athletes/Cricket stars to address their High-Intensity requirements.
As “WHO” to various other World Health bodies research studies on SPRING/NATURAL MINERAL WATER, started exposing us to much long-lasting health and cosmetic benefits & this awareness has started to catch up with our tolly/bolly stars too (who knows maybe soon to our kitchens too), who doesn’t want Health and cosmetic benefits Naturally.
As we all know Indian markets take time to warm up to market changes, but seems like this time we are catching up to this new change much faster and feels this Health- Lifestyle choice is here to stay since it’s backed by science, data, facts, and not any marketing gimmicks/fads/trends that we buyers succumb to.
SO WHAT’S BEHIND THE WATER CRAZE?
Is “NATURAL MINERAL” water just a marketing gimmick?
Not too long ago, Flash cut to the early childhood when we used to have Steel filter water? As we grew, we shifted from Acquguard, etc to Alkaline / RO /Kangen/ Tyent /Smart Water / Mineral water craze that took the markets by storm in the last few decades. And the important point to remember here is that every new company that entered managed to tell us how bad our existing practice is and how good their water is with some new scientific gimmick attached to it. As the saying goes at the end “TRUTH DOES PREVAIL” & finally the Bubble did burst like all marketing gimmicks stand exposed if the tall claims don’t match the reality.
https://www.who.int/water_sanitation_health/dwq/nutrientschap12.pdf
IS RO WATER SAFE FOR BABIES?
Recent studies suggest that RO water may be a risk factor for hypertension and coronary heart disease, gastric and duodenal ulcers, chronic gastritis, goiter, pregnancy complications, and several complications in newborns and infants, including jaundice, anemia, fractures, and growth disorders.
Usually Natural Mineral Waters are rich in Minerals depending on source to source. Most of them are rich in calcium, bicarbonates, magnesium, potassium, sulphites, nitrates and other trace elements which enhances the absorption of al these minerals maintaining a healthy balance in the body. Fortunately, natural mineral waters are also naturally alkaline with a pH balance around 8.
It is believed that 1 glass of milk or 3 litres of natural mineral water a day. Isn’t it a boon to lactose intolerant people. The link below to educate oneself on the good/bad /ugly side of RO water:
https://timesofindia.indiatimes.com/readersblog/manofocus/is-reverse-osmosis-water-really-harmful-35224/
LEGAL WAR BETWEEN NGT& RO WATER :
As we know about the war happening between the National green tribunal(NGT) and RO water companies for a few years and Supreme court is very strictly sticking to the ban on RO water ( click below for links on supreme court’s hearing about RO/ water)
https://www.downtoearth.org.in/news/water/amp/no-relief-to-ro-companies-from-supreme-court-67879&ved=2ahUKEwi5jay19qn2AhURSGwGHYxCBqMQFnoECAUQBQ&usg=AOvVaw0fcAcBTnpG3S3bjpwx0lWx
https://www.mondaq.com/india/environmental-law/970520/ban-on-ro-water-purifiers-ngt-directs-ministry-to-issue-notification
https://www.financialexpress.com/india-news/ban-on-ro-systems-to-continue-in-delhi-supreme-court-declines-to-stay-ngt-order/1772112/lite/&ved=2ahUKEwi5jay19qn2AhURSGwGHYxCBqMQFnoECBkQAQ&usg=AOvVaw1F1xUjzvePqMKzaMI5nOVX
https://m.economictimes.com/news/politics-and-nation/supreme-court-asks-ro-manufacturers-to-approach-govt-over-ngts-order-on-water-purifiers/amp_articleshow/72180853.cms&ved=2ahUKEwi5jay19qn2AhURSGwGHYxCBqMQFnoECBcQAQ&usg=AOvVaw023wNjvikVSe3kS-hvhRbZ
https://www.mondaq.com/india/environmental-law/970520/ban-on-ro-water-purifiers-ngt-directs-ministry-to-issue-notification&ved=2ahUKEwi5jay19qn2AhURSGwGHYxCBqMQFnoECCIQBQ&usg=AOvVaw04ry-f0-ibRyja7vL96vHS
https://www.healthline.com/health/food-nutrition/alkaline-water-benefits-risks&ved=2ahUKEwint6uqmqr2AhXJT2wGHabdAvIQFnoECBIQAQ&usg=AOvVaw3rhdrPUDOExSeBtZvN9nJ0
DIFFERENCE BETWEEN PACKAGED DRINKING WATER AND NATURAL MINERAL WATER :
Till the early 2000s, when there were over 1800 water brands in India, everyone put a mineral water label on their bottles. It was only after a campaign with the Ministry of Health & Consumer Affairs, that lasted for almost three to six months, was an agreement reached to have classifications for water in the country.
“Now, broadly there is packaged or bottled drinking water, and natural mineral water,” explains Ganesh Iyer( Director of operations “VEEN” -The former (regardless of whether it comes in plastic or glass) is simply water taken from borewells at any location, that has undergone the reverse osmosis process, and has artificial minerals. Meanwhile, natural mineral water always has a single natural source (a spring, an artesian well, reservoir, or glacier), and while it’s impossible to sport the difference usually, there is a quick tip.
The one thing to look out for is rawness. Natural water will taste very, very raw, while packaged water is sweeter.”
The underground geological origin guarantees that there is no external Contamination since the mouth of the water source is covered by rocks on all sides. Besides, being naturally fortified with silica, the spring is naturally free from any Microbial infection or pollution.
So now you guys decide “ivi neeala Bangarama” ?????
While most of our “Healthy diet choices” are limited only to food, Our tolly/bolly stars went a step further and rightly so as the human body is almost 60% water. And, when we’re talking about feeling & looking good, you know these stars choose the best. Turns out, the world’s best batsman like Kohli imports his supply of water (Avion water) and it comes with a price because of the long-distance but here is the “GOOD NEWS” Veen, which sells natural mineral water, found its source in Bhutan and supplies its glass bottles all over the world and Indian brands like:
1) Tata Himalaya( 1L pet bottles)
https://www.himalayanmineralwater.in/
2) HEGE (20 L Bubbles for Home use/glass and pet bottles)
https://www.naturalhege.com/
3)Bisleri vedika( 1L pet bottles)
https://www.vedicaspring.com/&ved=2ahUKEwjy7saPsKr2AhXxSWwGHWleDJQQFnoECDkQAQ&usg=AOvVaw2r4-BZPeTXoMu6VLwHsHJB
4) veen(1L Glass bottles)
https://veenwaters.com/
have found their source in our very own Himalayan ranges of Himachal Pradesh & Uttarkhand and of course not to mention they are much cheaper than the Foreign Natural/spring mineral Water Brands like Avion/ Fiji etc but equally loaded with all Natural minerals at much cheaper rates. No denial they are still slightly expensive than the packaged drinking water we used to for obvious logistical reasons as they have to be bought
www.gqindia.com/get-smart/content/this-is-where-virat-kohli-gets-his-insanely-expensive-drinking-water-from-heres-how-much-it-costs/amp
